- Case Study
How We Generated 1400+ Consultation Appointments Last Month for Mental Health Coach
Client Overview
An esteemed Mental Health Coach started to work with us a little over a six months ago. When we took over their existing account their lead cost was higher and they were merely generating less than 150-200 consultation appointments per month. At that point in time, his monthly revenue was less than 200k INR. They were offering online consultation on mental health, stress management, anxiety etc.
Info
Industry
Health
Service Provided
Performance Marketing
Pain Points
Low Monthly Recurring Revenue.
No Stability In Business
Cost per lead increasing every month while number of leads were stagnant.
Poor targeting mix giving confused signals to Algorithm.
Inconsistent creative mix and placements.
How our team helped them
A. The client was doing Facebook form ads that were generating low-quality leads for them.
- To solve this, we improved the lead form by adding custom questions specific to different conditions.
- Created separate lead form for different services and customized accordingly.
- Also, set up a separate landing pages + different variations for each service.
B. The Client was using a mixed audience and targeting was very confusing. We restructured their audience using
- Created a new segment with life event parameters.
- Lookalike of existing customers.
- New segment of site visitors.
- Layered targeting with combinations of behaviours, demographics, and geolocation data.
C. The lead form was not capturing the enough information, the lead quality was undecided.
- We helped them setup separate lead forms for each service.
- We asked specific information during the lead capture to determine the quality of lead.
- We also reviewed their landing page copy, layout and other elements to help them improve conversion.
Trust Factor reflected in ad copy
Mental health is a delicate subject. A certain trust quotient is necessary for people to open up. We worked with our client to improve their ad copy so that it reflects certain aspects that reassure on the confidentiality curiosity and interest. Gain trust and show reliability. Overall, credibility is an important factor in deciding a mental health coach.
Results
With an optimized offer, improved lead form and ad creatives, the fresh targeting really worked well for us.
There was 6x growth as compared to previous campaign. 1400+ leads as against 150-200 from last campaign as highlighted in the screenshot below
Here are some stats from the campaign
- Total Appointments Booked: 1400
- Avg. Cost Per Paid Appointment Booked: 19 INR
- Conversion Rate: 25%
- Revenue Generated: 1000K INR
Need massive results with your Meta ad campaigns? Connect with us today to get started. Email – girdharee@axiswebart.com
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