- Case Study
How We Generated 3356 Webinar enrolment in July Month for Coach
Client Overview
An esteemed productivity coach started to work with us a little over a six months ago. He was not running any kind of paid campaigns prior to our engagement. They were offering online education for management, IT and operations professional who want to earn higher level certifications.
Info
Industry
IT
Service Provided
Performance Marketing
Pain Points
Low Monthly Recurring Revenue
No Stability In Business
The number of participants were not growing Month on Month.
Organic space was taken over by the competitors who were spending good on Search ads.
Lead quality was not consistent.
How our team helped them
A. The client was doing Facebook form ads that were generating low-quality leads for them.
- To solve this, we improved the lead form by adding custom questions specific that captured specific information.
- Created separate lead form for webinar leads.
- Also, set up a separate landing pages + different variations for each target geography.
B. The Client was using a mixed audience and targeting was very confusing. We restructured their audience using
- Created a new segment based on interest.
- Lookalike of existing customers.
- New segment of site visitors and lookalike.
- Open targeting to discover new audience.
- Layered targeting with combinations of behaviours, demographics, and geolocation data.
C. The lead form was not capturing the enough information, the lead quality was undecided.
- We helped them setup separate lead forms for each service.
- We asked specific information during the lead capture to determine the quality of lead.
- We also reviewed their landing page copy, layout and other elements to help them improve conversion.
Trust Factor reflected in ad copy
Their target market was consisted of senior working professional. They look for a coach who is capable enough to deliver a powerful learning experience. We used a mixed of creatives and message to establish credibility as a coach.
Results
With an optimized offer, improved lead form and ad creatives, the fresh targeting really worked well for us.
There was 6x growth as compared to previous campaign. See how number of leads increased. Highlighted in the screenshot below.
Here are some stats from the campaign
- Total Webinar enrolment in a month: 3356
- Avg. Cost Per Webinar enrolment: 19 INR
- Conversion Rate: 25%
- Webinar to final purchase in a month -
- Revenue Generated: 1000K INR
Need massive results with your Meta ad campaigns? Connect with us today to get started. Email – girdharee@axiswebart.com
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