An esteemed productivity coach started to work with us a little over a six months ago. He was not running any kind of paid campaigns prior to our engagement. They were offering online education for management, IT and operations professional who want to earn higher level certifications.
Low Monthly Recurring Revenue
No Stability In Business
The number of participants were not growing Month on Month.
Organic space was taken over by the competitors who were spending good on Search ads.
Lead quality was not consistent.
Their target market was consisted of senior working professional. They look for a coach who is capable enough to deliver a powerful learning experience. We used a mixed of creatives and message to establish credibility as a coach.
With an optimized offer, improved lead form and ad creatives, the fresh targeting really worked well for us.
There was 6x growth as compared to previous campaign. See how number of leads increased. Highlighted in the screenshot below.