- Case Study
A Furniture brand Achieving Remarkable ROAS with Google Search and Shopping Ads by Grow Real Quick
Client Overview
A leading furniture brand, partnered with Grow Real Quick to optimize their Google Search and Shopping ad campaigns. The collaboration aimed to leverage strategic ad placements to achieve an exceptional Return on Ad Spend (ROAS), while also enhancing engagement and brand visibility across Google's platforms.
Info
Industry
Furniture Brand
Service Provided
Google Ads
Campaign Objectives
ROAS Excellence
Achieve an impressive ROAS of 6 or more through meticulously crafted Google Search and Shopping ad campaigns.
Unique Targeting
Utilize precise audience targeting to reach potential customers actively searching for furniture and home decor.
Engagement Enhancement
Elevate engagement and interaction by delivering appealing and relevant ad content.
Brand Visibility
Increased visibility and recognition on Google's search results and shopping listings.
Strategies Deployed
- Creative Ad Concepts: Designed compelling ad visuals and copy that showcased clients' product range and value.
- Keyword Targeting: Utilized extensive keyword research to ensure ad visibility to users actively searching for furniture and related terms.
- Audience Segmentation: Leveraged demographic and interest-based targeting to connect with users most likely to convert.
- Dynamic Remarketing: Implemented dynamic remarketing to display personalized ads to users who previously interacted with the brand's website.
- Shopping Feed Optimization: Optimized the product feed for Shopping ads to ensure accurate product information and availability.
Execution Highlights
- Compelling Visuals: Captivating ad visuals showcasing client’s products led to a 20% higher click-through rate (CTR).
- Keyword Precision: Careful keyword targeting resulted in a 25% increase in conversion rates for Search ads.
- Audience Relevance: Precise demographic and interest targeting contributed to a 15% boost in engagement and conversions.
- Dynamic Remarketing Success: Dynamic remarketing ads generated a 30% higher conversion rate compared to standard ads.
- Shopping Feed Optimization: Optimized product feeds for Shopping ads led to a 20% increase in ad visibility and engagement.
Results:
ROAS Achievement
Achieved an outstanding ROAS of 6+ through their Google Search and Shopping ad campaigns.
Targeting Precision
Unique audience targeting resulted in a 25% increase in conversion rates.
Engagement Enhancement
Engagement increased by 15%, indicating a more involved and interested audience.
Brand Visibility Boost
The strategic ad campaigns contributed to a 30% increase in brand visibility on Google platforms.
Effective Ad Strategies
Compelling visuals and keyword precision led to a 20% higher click-through rate.
Client’s’ collaboration with Grow Real Quick led to remarkable results in terms of ROAS, engagement, and brand visibility through strategic Google Search and Shopping ad campaigns. This case study underscores the significant impact of effective online advertising in the furniture industry.
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