- Case Study
Boosting Local SEO Leads and Revenue
Client Background
Our client, a prominent fencing contractor located in Davenport, Western Australia, approached Grow Real Quick for assistance in enhancing their local online presence and attracting more customers within their service area. Despite offering top-notch fencing services, they faced challenges in gaining visibility and generating leads through their website. They aimed to improve their local SEO ranking, increase website traffic, and ultimately boost revenue.
Info
Industry
Fencing Contractor
Service Provided
Local SEO
Challenges
Limited online visibility within the local market.
Low organic traffic to the website
Inadequate online reviews (only 5 reviews)
Inconsistent flow of leads and queries
Our Strategy
- Comprehensive On-Page SEO Optimization: We began by conducting a thorough audit of the client's website and identified areas that needed improvement. This included optimizing meta titles, descriptions, headers, and ensuring the website was mobile-friendly and fast-loading. We also added clear calls-to-action to encourage user engagement.
- Service+Location Specific Landing Pages: To target potential customers searching for fencing services in specific areas of Davenport, we created service-specific landing pages optimized for keywords related to the client's services and their service areas. This not only improved the user experience but also enhanced the website's relevance for local search queries.
- Google My Business Optimization: We worked on optimizing the client's Google My Business profile, ensuring all information was accurate, including opening hours, contact details, and high-quality images. We also encouraged customers to leave reviews, which significantly contributed to our overall strategy.
- Review Generation and Management: To address the issue of low reviews, we implemented a review generation strategy. This included requesting reviews from satisfied customers and responding promptly to any feedback, both positive and negative. Over time, we successfully increased the client's reviews from just 5 to an impressive 47.
- Local Keyword Optimization: We conducted in-depth keyword research and strategically integrated location-specific keywords into the website's content and meta tags. This helped the client's website rank higher in local search results for competitive commercial keywords.
Results Achieved
- 25-30% Increase in Monthly Calls: The improved visibility and user experience on the website led to a significant increase in calls from potential customers.
- 20% Increase in Revenue: With a higher volume of leads and inquiries, the client experienced a 20% boost in revenue, directly attributable to our SEO efforts.
- Reviews Increased from 5 to 47: By actively engaging with customers and encouraging reviews, we increased the number of reviews from 5 to 47, further enhancing the client's reputation and credibility.
- Improved Local Map and Search Ranking: Our local SEO strategies propelled the client's business to the top of local map listings and search results for competitive keywords, ensuring a consistent flow of leads and queries.
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