- Case Study
Boosting Beach Resort's Local SEO Success in North Carolina, USA
Client Overview
Grow Real Quick partnered with a luxurious beach resort nestled along the pristine shores of North Carolina, USA. This client had already established a strong local SEO presence, but sought to further enhance their digital footprint and increase bookings.
Info
Industry
Restaurant
Service Provided
Local SEO
Challenges
Intensify local SEO efforts to expand market reach and capture a larger audience. Strengthen website's revenue generation capacity to rival booking platforms. Encourage more customer reviews and testimonials to enhance credibility and visibility. Elevate local ranking for competitive commercial keywords to secure a consistent influx of leads and inquiries.
Strategies and Actions Taken:
- Review Encouragement Campaign: To capitalize on the existing customer base, we initiated a targeted review encouragement communication campaign. This involved personalized emails and on-site prompts, urging satisfied guests to share their experiences online. This led to a remarkable 25% increase in the number of reviews, enhancing the resort's reputation and trustworthiness.
- On-Page SEO Enhancements: Our team conducted a comprehensive audit of the resort's website and implemented a series of on-page SEO optimizations. This included refining meta tags, optimizing images, and improving page load speed. We also ensured all content was fresh, relevant, and locally-focused. These enhancements boosted the website's visibility on search engines, attracting a more engaged audience.
- Service+Location-Specific Landing Pages: To capitalize on the local market, we created dedicated landing pages tailored to specific services and their respective locations within the resort. This strategy not only provided visitors with detailed information but also improved the website's relevance for location-specific searches. As a result, the resort began ranking higher for competitive commercial keywords.
- Area Guides: We developed detailed, visually appealing area guides that showcased the best attractions, shopping spots, dining options, and water sports activities in the region. Each guide was thoughtfully curated to provide insider tips, must-visit locations, and personalized recommendations, making them a valuable resource for both first-time visitors and repeat guests.
- Local Map and Ranking Improvements: Through meticulous keyword research and strategic content updates, we worked on improving the resort's local map and search engine ranking. By optimizing Google My Business, creating accurate business listings, and obtaining high-quality backlinks from local directories, the resort started dominating local search results. This ultimately led to a consistent flow of leads and queries.
Results Achieved:
- Monthly bookings increased by an impressive 25-30%, solidifying the website as the second-best revenue-generating channel, after Booking.com.
- The number of customer reviews grew by 25%, enhancing the resort's online reputation and trustworthiness.
- The resort's map and local rankings improved significantly, making them more visible to potential guests searching for accommodations in the area.
- Consistent leads and inquiries were generated, providing a steady stream of potential guests.
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