- Case Study
How we helped a limo service in Baltimore generate 30% higher leads organically in a highly competitive market.
Client Overview
Grow Real Quick, a leading digital marketing agency, was approached by a local luxury car rental service in Baltimore facing challenges with their marketing strategy. The client was heavily dependent on Google Ads, spending approximately $3,000 per month to sustain their business. Their primary goal was to reduce their reliance on paid advertising, increase organic leads, and establish a self-sustainable business model.
Info
Restaurant
Real Esate
Service Provided
Local SEO
Challenges
- Overreliance on Paid Advertising: The client's primary source of leads was Google Ads, which was expensive and unsustainable in the long run.
- Low Organic Visibility: The client struggled to appear in organic search results, missing out on valuable leads that could be acquired without the high costs associated with paid advertising.
- Inconsistent Online Presence: Their business information was inconsistent across various online directories, leading to confusion among potential customers and affecting their trustworthiness.
- Poor Website Optimization: The client's website faced issues like crawl errors, slow loading times, and suboptimal content, hindering their ability to rank well in search engine results pages (SERPs).
Solutions
- Google Business Profile Optimization: We encouraged satisfied customers to leave reviews on the client's Google Business profile, increasing their online reputation and credibility.
- Directory Listings Management: We ensured consistent Name, Address, and Phone Number (NAP) information across 100+ premium directories, including Yelp, TripAdvisor, and the Better Business Bureau (BBB), enhancing local visibility.
- Location+ Service Landing Page: We created a dedicated landing page with unique, human-generated content focusing on their location and services, optimized for search engine ranking.
- Local SEO Enhancements: We added Local Business Schema markup, embedded Google Maps for easy navigation, improved website loading speed, localized content to target specific keywords, and encouraged customers to leave reviews on multiple online directories.
- Website Optimization: We addressed crawl errors, on-site issues, improved existing content, implemented internal linking strategies, and optimized the website for search engines.
Results
After implementing our strategies, the client experienced significant improvements in their online presence and lead generation:
- Increased Reviews: The client's Google Business profile now boasts over 70 positive reviews, boosting their online reputation and trustworthiness.
- 30% Increase in Organic Leads: Organic lead generation witnessed a remarkable 30% increase, significantly reducing the client's dependence on costly Google Ads.
- Top 3 ranking in Map pack: For their most important keywords they started ranking in top 3 on Local Map pack.
- 60% Increase in Organic Traffic: Organic traffic to the client's website surged by 60%, as their improved online visibility drew in more potential customers.
- Reduced Ad Spend: The client managed to reduce their monthly Google Ads spending while simultaneously increasing their business, making their operations more cost-effective.
Share This Stories