- Case Study
How we helped a Scrum Trainer dominate in a local market and get 30% higher organic leads
Client Overview
Grow Real Quick partnered with a scrum trainer who was competing against big funded players for gain enough enrollments for their Scrum Master training in Delhi.
Info
Industry
E-Learning
Service Provided
Local SEO
Challenges
Competitors are spending big money on Google ads.
The organic space was taken over by bigger players by sheer volume of backlinks and authority.
The cost per lead for paid leads was very high, it was kind of unviable for the business in long term.
Strategies and Actions Taken
Introduction In the world of Scrum training, establishing a robust online presence is vital. Client, a renowned Scrum Trainer based in Delhi, approached Grow Real Quick for help in enhancing his local SEO presence. The goal was to make his services more discoverable to potential clients in the local area. We took a comprehensive approach to improve Client's local SEO, and here's how we did it:
- Review Encouragement Campaign: We initiated a proactive campaign to encourage Client's satisfied clients to leave authentic reviews on Google. By leveraging his happy customers' positive experiences, we aimed to boost his online reputation, which in turn helps in SEO rankings.
- GMB Updates and Relevant Questions: We revamped client’s Google My Business (GMB) profile with relevant and up-to-date information, including high-quality images of his training sessions. Additionally, we optimized the "Questions & Answers" section to address common queries potential clients might have, improving engagement and trust.
- NAP Consistency: We audited and ensured the consistency of client’s Name, Address, and Phone (NAP) information across all online platforms and directories. This step is crucial for local SEO, as consistent NAP data builds trust with search engines and potential clients.
- On-Page SEO Enhancements: We conducted an extensive on-page SEO audit, optimizing every element of client's website for local search. This involved refining meta tags, headers, and content to include relevant keywords, making his website more attractive to both search engines and visitors.
- Service+Location-Specific Landing Pages: To target specific services in distinct Delhi localities, we created service+location-specific landing pages. These pages were tailored to the unique needs and preferences of potential clients in various areas, enhancing the local relevance of Client's website.
- Local Map and Ranking Improvements: We implemented a comprehensive local map strategy, including geotagging images and obtaining backlinks from local businesses. This boosted Client's visibility in Google Maps, making it easier for potential clients to find him when searching for Scrum training in Delhi.
Results Achieved
- 65% Increase in Organic Traffic: Client's website witnessed a significant boost in organic traffic, indicating higher discoverability in search engine results.
- Top 3 Google Map Ranking: Thanks to our local map optimization strategies, Client secured a top-three ranking in Google Maps for Scrum training in Delhi.
- 5-Star Google Reviews: Our review campaign resulted in an influx of 5-star reviews, significantly enhancing Client's online reputation and credibility. The client has 750+ Reviews with more than 90% customers giving a 5 star rating.
- Boosted Conversion Rates: The localized landing pages and on-page SEO enhancements led to a substantial increase in the conversion rate, meaning more website visitors became clients.
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