How We Achieved an ROAS of 7+ on Facebook for a fashion Nightwear brand in India

Background

The family Pajama brand aimed to create a sense of unity and warmth through their line of matching Pajamas for family members. As a relatively new brand in the online space, they required a strong marketing strategy to reach their target audience and effectively communicate their unique selling proposition (USP).

Info

Industry

Fashion Nightwear

Service Provided

Facebook Ads

Campaign Objectives

Increase brand awareness and reach the target audience.

Drive sales and achieve a minimum ROAS of 4.

Optimize the campaign for peak performance during the winter season.

Target audience

Strategies Deployed

Target locations that gave us maximum results for the ticket size

Metric

Value

Achieved ROAS

6-7x

Peak Orders per Week

300

Target ROAS

4x

Average Order Value

2,200

Cost per Result

328

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