The family Pajama brand aimed to create a sense of unity and warmth through their line of matching Pajamas for family members. As a relatively new brand in the online space, they required a strong marketing strategy to reach their target audience and effectively communicate their unique selling proposition (USP).
Increase brand awareness and reach the target audience.
Drive sales and achieve a minimum ROAS of 4.
Optimize the campaign for peak performance during the winter season.
Peak Orders per Week
Average Order Value
Cost per Result